Sahlgrenska Science Park seminar: How to grow your brand to grow your business
När: 08/11/2017 , 08:30 - 10:00
Plats: Biotech Center
Adress: Arvid Wallgrens Backe 20, Göteborg
In a business environment that is changing faster than ever, knowing how to build and manage a unique brand experience is essential to every company that wants to grow and create value for its customers. In this seminar you will get the chance to explore the basics of branding through a well defined process and get familiar with some effective tools and techniques that you can use in order to define your brand strategy. The seminar will be held by Tony Leidenkrantz who has an extensive background within branding. He has held the position as corporate brand and communication director at Mölnlycke Health Care, has for eight years held a position in the Brand Board at Diaverum, one of the world´s leading renal care provider based in Munich. He works as a consultant, is the founder of Brand Leadership Forum and teaches strategic brand management on a master level for Industrial Design Engineering at Chalmers.
08:30 Registration & coffee
09:00 Welcome! Åsa Lindström, Project Coordinator, Sahlgrenska Science Park
09:10 Tony Leidenkrantz, Brand Leadership Forum
10:00 Discussion and closing
The seminar will be held in Swedish unless the target audience prefer English. It’s free of charge.
Chalmers – Scaniasalen, Chalmers kårhus