MedTech West seminar – Patient collaboration in product development

Patients have needs related to medical equipment and healthcare services, of which some are conscious. However they also have hidden needs that they are not aware of possessing but are willing to share once discovered. Knowledge about that entire specter of needs is highly relevant to innovators.

The seminar will be presented by Carina Rislund, Ph.D. Eur.Erg., and Glenn Jonasson, M.Sc., leadership and innovation consultants specialized in customer involvement and requirements management.
http://www.hokahey.se/hokahey

We will describe two hands-on methods that can help you drive quickly to deeper levels of insight in patient needs. They enable you to move from concrete observations and interview answers to the patient’s motives, emotions and needs that are at play in the situation.

Date: March 25, 2014
Time: 11:30-12:15 (-13:00 incl lunch)
Location: Hjärtat, Vita Stråket 12, Sahlgrenska University Hospital

Register by sending an email to seminars@medtechwest.se. A light lunch will be served at the venue to registered participants.
Please write “MTW seminar March 25” in the subject line. Last day for registration is March 21.