MedTech West seminar on product design

“An overview of how and when to user orient Medical Technology with product design”

Presenter: Patrik Westerlund Shift Design & Strategy

In this overview Patrik Westerlund from Shift Design & Strategy will show the advantages of using design in entrepreneurial startups. This presentation will show real life examples and will explain how the companies implemented design and reasoned when they decided to user orient their technologies by use of product design. The overview will explain when in a product development you gain advantages from product design.

Background: MFA Industrial Design, MSc Innovation & Entrepreneurship. Design strategist and designer. Patrik held a design course at Chalmers for ten years and today lectures at Umeå Designhögskola in Design Management.

A simple lunch will be served to those who have registered to Please write “November 29” in the subject line.


Download your invitation here!

Date : November 29

Time : 11:30-12:15 (-13:00 incl. lunch)

Place : Förmaket, Vita stråket 12, Sahlgrenska Universitetssjukhuset